About Heather

Concierge Service. Strategic Results.

Heather MacFarland is an experienced real estate agent with a passion for providing white-glove, concierge services to every client she represents. Over the past 15 years, Heather has mastered competitive residential markets across the United States—from Chicago and Maryland to the Bay Area—providing expert guidance in the purchase and sale of high-stakes real estate. Now a resident of Pleasanton, she applies this national, multi-state expertise to the unique luxury and investment landscapes of Northern California.

The Strategic Advantage: Communications & Finance

In a market as nuanced as Northern California, Heather provides a rare dual competency that protects her clients' interests:

• The Communications Expert: Holding a BS in Business Communications, Heather excels in high-level marketing, storytelling, and complex stakeholder management.
• The Financial Strategist: With an MBA concentrated in International Finance, she analyzes real estate as a critical investment, providing data-driven insights that go far beyond the standard CMA.
• The Elite Negotiator: As a Certified Negotiation Expert (CNE) and Accredited Buyer’s Representative (ABR®), she ensures her clients never leave money on the table.

Specialized Advocacy & Property Expertise

Heather’s transition to California in 2020 showcased her tenacity. While establishing her California practice, she pivoted into Residential Property Management, gaining unique operational expertise in the commercial and rental sectors. Today, she uses that 360-degree knowledge to guide clients through everything from luxury estate sales to Certified Divorce Real Estate transactions, where she provides the neutral, professional, and compassionate care required for sensitive asset divisions.

Rooted in Service: My Commitment to the East Bay and Beyond

“I believe that to truly sell a home, you must first be an active builder of the community!" –Heather

Heather’s career is defined by her "Board-level" involvement in the cities she calls home.

The Heart of Pleasanton & The Bay Area

Since 2020, Heather has become a staple of local life:

• The Club at Castlewood: 3-Year Membership Committee Member.
• Global Humanitarianism: Dedicated volunteer at Kids Against Hunger in Pleasanton, providing life-saving meals for refugees and victims of natural disasters worldwide.
• Local Advocacy: Volunteer for the Pleasanton Department of Recreation and a supporter of the United Way, Valley Humane Society, and local school districts.

Midwest Roots & Civic Foundations

Heather’s leadership was forged through years of service in Naperville, IL:

• Board of Directors: Served for the United Way of Naperville.
• Strategic Planning: Member of the Five-Year Planning Committee for North Central College.
• Educational Enrichment: Art Awareness Instructor for the Indian Prairie School District.

When she isn’t advocating for her clients or her community, Heather is an avid runner and hiker, exploring the East Bay trails with her husband, their three grown(ish) children, and their two pups.